STRATEGY + INNOVATION + IMPACT
Products
With Purpose.
Value
By Design.
I help teams rethink how products create value for people and the business.
What I do
Strategic Approaches to Product Value
Product Strategy & Direction
Clear product direction grounded in user needs, business goals, and real constraints. This work focuses on shaping product vision, making deliberate tradeoffs, and concentrating effort on the few initiatives that matter most as products evolve.
Research & Problem Framing
Deep understanding of the problems worth solving before solutions take shape. This approach uncovers unmet needs, challenges assumptions, and reframes problem spaces, particularly in ambiguous or shifting environments.
Product Experience & Design
Product experiences designed around how people actually think, decide, and work. The emphasis is on clarity, trust, and momentum, not surface-level polish, especially as systems and workflows become more complex.
Experimentation & Learning
Thoughtful experimentation that reduces risk and builds confidence. The goal is not constant testing, but faster learning, better bets, and clarity on when to commit versus when to adapt.
Product Insights & Decision Support
Signals and data translated into insight teams can act on. This includes defining what to measure, connecting qualitative and quantitative inputs, and using evidence to guide decisions rather than justify them after the fact.
Product-Led Differentiation
Differentiation driven by what products enable, not just how they are positioned. This work aligns product capabilities, experience, and narrative so value is clear and consistent across touchpoints.
About Me
I’m a Product and Experience Leader focused on rethinking how products create value in an AI-first world.
I’m most interested in the moments where software stops being just a tool and starts shaping decisions, behavior, and leadership. As AI changes what products can take on, it also raises new questions about clarity, trust, and accountability. That is where product strategy, experience design, and technology intersect, and where many teams struggle.
A lot of organizations are adding AI to existing products. My focus is on how products need to evolve to remain valuable as expectations shift and complexity increases. That means looking beyond features to understand how value is actually created, how work gets done, and where human judgment still matters. The goal is not more intelligence for its own sake, but systems that feel coherent, grounded, and genuinely helpful.
My background is in design and UX, but my work today operates at the product and strategy level. I partner closely with product, engineering, and data teams to clarify direction, make thoughtful tradeoffs, and translate ambiguity into focused bets. I’m drawn to complex problem spaces where the right answer is not obvious and where simplification requires real judgment.
As a leader, I care deeply about clarity and team health. Strong products come from teams that understand the problem they are solving, why it matters, and how their work connects to real outcomes. I aim to create environments where people feel supported, challenged, and equipped to do meaningful work together.
If you’re navigating product evolution, AI, or strategic ambiguity and are looking for thoughtful leadership grounded in experience and intent, I’m always open to a conversation.
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Clients
Collaboration and Innovation
Experience
Leadership in Progress
2024-PRESENT
GEFFEN GROUP
Principal Product Strategist
Independent product and experience strategy consultancy supporting organizations navigating product evolution, complexity, and AI-driven change. Partners with founders and senior leaders to clarify product value, shape direction, and evolve products to better support decisions, workflows, and business outcomes.
2025-PRESENT
WORKLEAP
Senior Manager, Product & Experience
Product and experience leadership across a multi-product HR SaaS platform, shaping how AI-enabled products create value for managers, employees, and organizations. Defines experience strategy across core offerings, partnering with product, engineering, and senior leadership to guide product evolution, clarify value, and simplify complex systems at scale.
2019-2024
FUSE CREATE
Director of Strategy and Brand Innovation, Head of Strategy
An agency dedicated to brand creativity & innovation, I directed strategy across diverse categories. My role focused on guiding teams through the end-to-end delivery of digital platforms, translating complex business challenges into experiences that drove engagement and growth.
WINA AOY 2024; Campaign UK Top 10 Small Agency '23; Strategy Indie List '22; AOY Bronze '21
2017-2018
KOHO FINANCIAL
VP, Product Design
Tasked with leading product design at Canada's leading mobile banking fintech, I spearheaded a full app overhaul. Driven by deep user insights, we enhanced usability and key journeys, achieving top App Store ratings and industry-leading NPS.
4.8 Star Rating, Apple App Store Editor’s Pick
2014-2017
ONEMETHOD
VP, Strategy and User Experience
Renown for outstanding creative work, my role involved translating creativity into ground-breaking products and strategies. We developed brand platforms, innovative products, and shaped go-to-market approaches that drove client engagement, revenue growth, and enterprise value.
2011-2014
DIGIFLARE
VP, User Experience and Design
Recruited to build the UX & design practice from the ground up, I established a of UX architects, UI designers, and business analysts. We defined user-centric processes focused on shaping pioneering Over-The-Top (OTT) media experiences across all screens for major media companies.
2008-2012
PIXEL SMASHING
Creative Director
A consultancy delivering specialized digital learning platforms and tools for highly regulated industries like Pharma and Nuclear Facilities. I led the full product lifecycle, from user experience design through development and deployment, creating intuitive solutions that substantially increased revenue and reduced operational costs.
2004-2008
Proximity / BBDO
Interactive Designer / Developer
At Proximity/BBDO, I played an instrumental role in bringing ambitious creative campaigns to life digitally. Combining graphic design and front-end development skills, I helped build award-winning interactive websites and applications for major brands like RBC and Pepsi, pushing early digital boundaries.
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Let’s get acquainted.
Start a conversation about transformation, innovation, or my secret hummus recipe (it's surprisingly relevant to user experience).
hello@lannygeffen.com
